Brand evolution reflects the Food Bank’s renewed commitment to ending hunger statewide

Manchester, N.H. – The New Hampshire Food Bank, a program of Catholic Charities New Hampshire, has launched a new brand and strategic vision, including a new logo, mission statement and vision statement. The New Hampshire Food Bank’s brand evolution was designed to more clearly communicate its core mission and to underscore its commitment not only to ending hunger statewide, but also to ensuring food‑insecure residents have access to nutritious food.

The new mission statement reads: The mission of the New Hampshire Food Bank is to shepherd a statewide network of partners to alleviate food insecurity, nourish our communities through innovative programming, and boldly advocate to end hunger for all Granite Staters. The new vision statement reads: The New Hampshire Food Bank envisions a hunger-free NH, where all Granite Staters have access to the foods they need to thrive.

“Our new brand and strategic vision reflect the mission that has always been central to our work, while more clearly capturing the complexity of what it takes to eliminate hunger in every corner of the state, for both our neighbors throughout the Granite State and our more than 400 partner agencies statewide,” said Elsy Cipriani, Executive Director, New Hampshire Food Bank. “Our central goal in rebranding was to better emphasize our focus on providing healthy, nutritious food to those in need and making those options easily accessible for all New Hampshire residents.”

The updated logo uses a revamped color scheme and natural elements to reflect the diversity of New Hampshire’s regions, communities and natural landscapes, and offers a more modern look to the Food Bank’s brand identity.

To read the updated mission statement and new vision statement, visit: https://nhfoodbank.org/get-to-know-us/new-logo/.

Over the course of a year-long strategic planning process, the New Hampshire Food Bank engaged in a comprehensive reassessment of its brand, purpose and long-term direction. Guided by an inclusive approach, the New Hampshire Food Bank sought and incorporated input from employees, volunteers, strategic partners, community leaders, donors and the broader public to ensure outcomes reflected shared values and collective priorities. This collaborative process strengthened alignment across the organization and positioned the New Hampshire Food Bank for greater impact well into the future. Coming out of this process, the New Hampshire Food Bank expects to release a new three-year strategic plan during summer 2026.

The New Hampshire Food Bank provides an array of services, including Culinary Job Training, Mobile Food Pantries, NH Feeding NH, the Nutrition Pantry Program, and SNAP Outreach and Application Assistance, among many others. In 2025, the New Hampshire Food Bank distributed more than 20 million pounds of food to its more than 400 partner agencies statewide. In addition to distributing food to all corners of the state, the New Hampshire Food Bank provides an array of programming designed to address the root causes of hunger.

Residents looking to support the New Hampshire Food Bank can:

  • Donate: for every $1 donated, 93 cents directly supports New Hampshire Food Bank’s programming
  • Volunteer: visit org to learn more about volunteer opportunities
  • Host a Food Drive: host a food drive or consider donating some of the New Hampshire Food Bank’s “Most Needed Items”
  • Participate in Local Events: participate in upcoming programming and events happening throughout the state

 

Photo Caption: The New Hampshire Food Bank has launched a new brand and strategic vision. Pictured here is the New Hampshire Food Bank’s new logo.

About the New Hampshire Food Bank
The New Hampshire Food Bank, a program of Catholic Charities New Hampshire, has been working to relieve hunger in the Granite State since 1984. In 2025, as the state’s only food bank, the New Hampshire Food Bank efficiently procured and distributed more than 20 million pounds of food to people experiencing hunger through more than 400 partner agencies. Agencies include food pantries, neighborhood centers, low-income housing sites, senior nutrition centers, family crisis centers, hospices, soup kitchens, emergency shelters, after school programs and day care centers.

In addition to food distribution, the NH Food Bank leads innovative programming that helps fight the root causes of hunger by empowering people to learn new skills, enabling them to become more self-sufficient.

For more information about the New Hampshire Food Bank, please visit https://nhfoodbank.org/.

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