Introducing the New Hampshire Food Bank’s New Logo
At the New Hampshire Food Bank, our mission has always been to provide nutritious food and resources to our neighbors in need. As we grow to meet the changing needs of our state, our visual identity is growing with us. We are excited to unveil our updated logo—a modern reflection of our commitment to reaching every corner of the Granite State.
Why the Change?
Vibrant Colors for a Vibrant State
Our updated palette moves beyond our traditional tones to embrace broader, brighter colors.
- The Green State Outline: Represents our deep roots in New Hampshire’s landscape.
- Harvest Yellows & Oranges: Inspired by the fresh produce we distribute daily.
By incorporating these natural elements, our logo symbolizes the diverse regions, unique communities, and natural beauty found from the Seacoast to the North Country. It is a visual promise of our commitment to reaching every corner of the state through our extensive network of partner agencies.
A Commitment to Health & Nutrition
Hunger relief is about more than just calories; it’s about wellness. One of our primary goals with this refresh is to highlight our focus on nutritious food.
- The Produce Elements: The inclusion of images of a carrot, corn cob, and apple prominently communicates our priority: sourcing and distributing healthy food choices that empower the people we serve to lead healthier lives.
Modernizing Our Identity
While our mission is timeless, our look needed to catch up to the digital age.
- Clean & Dynamic: We have maintained the distinct outline of New Hampshire to keep our local focus “anchored,” but the overall design is now cleaner and more modern.
- Improved Recognition: This streamlined look ensures the NH Food Bank remains easily recognizable across social media, mobile apps, and print materials, helping us stay visible to those who need us most.
Same Work. New Energy.
While our logo has changed, our core remains the same. As the only food bank in the state, we continue to work tirelessly toward a hunger-free New Hampshire. This new look is a celebration of the communities we serve and the bright, healthy future we are building together.
Mission:
The New Hampshire Food Bank’s mission is to shepherd a statewide network of partners to alleviate food insecurity, nourish our communities through innovative programming, and boldly advocate to end hunger for all Granite Staters.
Vision:
The New Hampshire Food Bank envisions a hunger-free NH, where all Granite Staters have access to the foods they need to thrive.
