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3/5/2013 - Nothing to Help End Hunger in NH

Manchester, NH (March 5, 2013) – The New Hampshire Food Bank and the Citizens Bank Foundation announced the launch of an innovative campaign today that aims to challenge the struggle of hunger in the state, and it’s all about “Nothing.”

“Nothing” is a multifaceted campaign to raise awareness and funds for the hungry and support the New Hampshire Food Bank. Nothing is a stark reality for more than 143,000 New Hampshire residents every day, but today, Nothing is also a way to help end hunger in NH.

The Citizens Bank Foundation, whose focus is on human services, affordable housing and economic development, is the sole underwriter of this campaign.

“Hunger is a serious problem, but a solvable one as well,” said Joe Carelli, president of Citizens Bank and RBS Citizens, New Hampshire. “If we all take action – whatever it is we are capable of – we will make a meaningful difference in the lives of thousands of New Hampshire citizens.”

The Nothing Campaign began today and will run through the month of March. It will include television spots, public service ads and social media, designed to engage and mobilize the community. To get New Hampshire residents involved, the New Hampshire Food Bank has joined with retailers across the state to sell cans of Nothing.

“Too often, New Hampshire residents have nothing to eat,” said Mel Gosselin, Executive Director of the New Hampshire Food Bank. “For many, it’s a choice between medical care, paying their rent, heating their homes, and buying food. But now, together, we can all do something about nothing.”

Cans of Nothing are empty and represent the reality that so many people in New Hampshire face every day: hunger. The cans are being sold for $5.00 and are available at all New Hampshire Hannaford, Harvest Market, Jiffy Mart, Market Basket, Shaw’s, and Stop & Shop locations, as well as Sully’s Superette in Goffstown and Vista Foods in Laconia. Additionally, donations for the Nothing Campaign will be collected at registers of all New Hampshire Wine & Liquor Outlets.

Proceeds go to the New Hampshire Food Bank to buy meals for the hungry. If generously filled and returned with donations, the cans help replace nothing with 60 nourishing meals.

In addition to buying these cans, individuals can make a contribution online at www.nothing.org/nh.

About the New Hampshire Food Bank The New Hampshire Food Bank, a program of New Hampshire Catholic Charities, has been working to relieve hunger in the Granite State since 1984. As the state’s only food bank, the New Hampshire Food Bank efficiently procures and distributes nearly 8.5 million pounds of food to needy people through more than 400 non-profit partner agencies. Agencies include food pantries, neighborhood centers, low-income housing sites, senior nutrition centers, family crisis centers, hospices, soup kitchens, emergency shelters, after school programs, and day care centers. For more information about the New Hampshire Food Bank, please visit www.nhfoodbank.org. Find us on Facebook at www.facebook.com/nhfoodbank or follow us on Twitter at www.twitter.com/nhfb.

About the Citizens Bank Foundation Citizens Bank Foundation is a subsidiary of the Citizens Charitable Foundation, which is a charitable contributions vehicle of RBS Citizens Financial Group, Inc., RBS Citizens, N.A. and Citizens Bank of Pennsylvania. The foundation’s support is focused on human services, affordable housing and economic development. RBSCFG’s website is citizensbank.com.

Contact Information:

Nancy Mellitt, New Hampshire Food Bank, nmellitt@nhfoodbank.org

Kathleen Reardon, Citizens Bank, kathleen.reardon@rbscitizens.com

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